Back to the Future Infographic
This infographic email piece was designed to show clients how much has changed in 10 years. From the price of homes and average wages to music and movies, this was probably one of my favorite pieces to work on. Not only did it allow me to throw the brand guide out the window, but it also allowed me to think about how information is delivered.
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Mortgage Work For You Campaign
Every couple of months, the marketing team at Mortgage Architects developed a client-facing educational design piece that would roll out on web, intranet and print. These pieces were designed to position MA as a ‘Knowledge Authority’ and support the broker network with resources that they can push out to their existing client list.
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Blog Ambassador Email Campaign
As an effort to engage our broker network and create a virtual library of client-facing content, MA started a ‘Blog Ambassador’ initiative. I researched, developed and designed a series of 3 emails that would encourage the broker network to submit written articles.
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Emerge Conference – Registration Emails
A series of emails to push registration for the Mortgage Architects Emerge National Conference in Cancun, Mexico. This set of emails were designed to showcase the destination and resort in addition to the ‘Early Bird’ promotion.
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Emerge Conference – Post Early Bird Email
As the early bird deadline passed, there was still an opportunity to sign up for the Emerge national conference in Cancun Mexico at a regular price. I had the ‘early bird’ metaphor in mind, so I felt ‘indecisive iguana’ was an appropriate play on words for the headline copy. The original email showcases a blinking iguana which may have made a few recipients take a second look.
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MADE Thank You Email
At the conclusion of the Mortgage Architects Development Events (MADE) a quick email was designed and sent out thanking sponsors and provided resources to those who attended. HTML links to a photo gallery and a short survey was sent in addition to several presentation PDFs.
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Why Should I Get Pre-Approval?
Every couple of months, the marketing team at Mortgage Architects developed a client-facing educational design piece that would roll out on web, intranet and print. These pieces were designed to position MA as a ‘Knowledge Authority’ and support the broker network with resources that they can push out to their existing client list.
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MA EStore Launch Email
The MA E-Store is a great way for the broker network to purchase Mortgage Architects branded merchandise and printed collateral. The website launch email coincided with the first promo on the site which featured everything you needed for a round of golf.
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Longo’s Thank You Rewards Email
Longo’s Thank You Rewards Program rewards Longo’s shoppers with points they can use towards the purchase of their groceries. I had an opportunity to jump onto their weekly promotional emails which notifies members about up-coming events and promotions.
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