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Longo’s Flyer

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With over 25 stores and growing, Longo’s Fresh Market Supermarket believes in quality products served at an affordable price. With the help of a talented marketing team, I was assigned the task of reinventing Longo’s monthly in-store flyer. We positioned the new flyer as a complimentary asset to the seasonal Longo’s Experience Magazine and used a fluid layout system and strategic copy to put emphasis on the quality of the products rather than focusing on price points. The result was a finely tuned marketing piece that customers used as inspiration while they shopped.

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