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Emerge Conference – Logo Design

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The Emerge National Conference Logo was designed with the rich ancient history of Cancun in mind. I leveraged symbolism from the ancient ruins of Chichen Itza while preserving the original MA Mortgage Architects logo. The decision to incorporate the company logo proved to be a great way to save costs in production of collateral material as some pieces could be reused well after the conclusion of the event. The Quetzal concept didn’t quite make the cut, but was repurposed as the ‘Early Bird’ Icon in subsequent registration email blasts.
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CMP Magazine Ads

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In a competitive market, visibility is paramount. These monthly print ads for Canadian Mortgage Professional magazine were imperative to show the industry that not only does Mortgage Architects exists, but MA is the premium destination for professional mortgage brokers. These ads would promote MA’s products and initiatives and encourage brokers to join the growing network.
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MADE Roll-Up Banners

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These Roll-Up banners were portaged across Canada for the Mortgage Architects Development Events (MADE). The Two stage banners were positioned on stage around the guest speakers, while the Welcome banner appeared at the entrance of the conference room.
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MADE Sponsorship Booklet

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Mortgage Architects Development Events or MADE as they are referred to are a series of nation-wide education events catered to the mortgage broker. With insightful guest speakers and rewarding networking opportunities, these events are the perfect avenue for corporate partners to tap into the growing broker network and engage new business. This sponsorship package was designed to promote the events to potential sponsor.
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Longo’s Flyer

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With over 25 stores and growing, Longo’s Fresh Market Supermarket believes in quality products served at an affordable price. With the help of a talented marketing team, I was assigned the task of reinventing Longo’s monthly in-store flyer. We positioned the new flyer as a complimentary asset to the seasonal Longo’s Experience Magazine and used a fluid layout system and strategic copy to put emphasis on the quality of the products rather than focusing on price points. The result was a finely tuned marketing piece that customers used as inspiration while they shopped.  
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Longo’s In-Store Signage

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The Pedestal sign is a great way to quickly communicate information to the consumer at the point of interaction.  As the customer makes their way around the store, they will come across signs like these which will inform them about a promotion or event happening right in that very department.
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